This video outlines Argentinian e-bay style company MasOportunidades.com's new campaign. It highlights how a little imagination and some emotional branding can help you break free of your competitors and grow your market.
What I really like is the reference to doing something that 'scared' the competitor. MasOportunidades.com didn't just do something different. They did something that their competitor couldn't imagine doing!
I really like how Mapumental, a web app that helps commuters in London pick their ideal spot to live, displays its information in a visual and organic form. The implications for overlaying data on other areas are interesting. Could it be used to map areas of contention, social deprivation or wellbeing?
RTE Nationwide ran a piece today on how we are trying to promote creativity through Rory's Story Cubes™.We've already received a positive response from viewers.
A big thanks goes out to Stephen Macken who filmed and edited the piece.
This short video provides an example of how one teacher in Dallas has used Twitter to enhance her students leaning experience.
While there may be some initial hurdles to overcome, I see Twitter as providing students with a voice in the classroom, where previously they may not have had the confidence to express their confusion or differing perspective.
If a format can be provided that encourages the expression of thoughtful tweets, I can imagine Twitter harnessing the benefits of the Socratic Method, whereby students learn primarily from what they express, rather than what is 'poured in'.
Hopefully I will have a chance to put this into practice with a forthcoming project.
