This video outlines Argentinian e-bay style company MasOportunidades.com's new campaign. It highlights how a little imagination and some emotional branding can help you break free of your competitors and grow your market.
What I really like is the reference to doing something that 'scared' the competitor. MasOportunidades.com didn't just do something different. They did something that their competitor couldn't imagine doing!
I really like how Mapumental, a web app that helps commuters in London pick their ideal spot to live, displays its information in a visual and organic form. The implications for overlaying data on other areas are interesting. Could it be used to map areas of contention, social deprivation or wellbeing?
