I have heard a lot of positive comments about the amount of creativity and innovation in the American no-frills airline - Southwest Airlines. They are mentioned regularly by practitioners of Spiral Dynamics as a company that has managed to innovate, while at the same time respecting the pillars of sustainability - Profit, People, Purpose, Planet, Principles and Trust - which is more than I can say for Ryan Air.

This video clip drives the point home, showing how Southwest Airlines empower staff, allowing them to do their job, with a touch of personal flair.

Thanks to Anecdote for the link.